Arm 03 · Paid media
Paid media that learns from revenue.
Google, Meta and LinkedIn, run by your marketer like an agency in about 3 hours a month.
Paid media
Google, Meta and LinkedIn, judged on qualified and signed dealsSpend (QTD)$42Kof $70K budget
On plan
Qualified deals61from paid
+12%
Cost / qualified$690target $750
Under target
Your marketer's time3 hrsthis month
vs 40 before
Monthly scale-or-kill reviewRecommendations, your call
| Campaign | Platform | Spend | Qualified | Signed | Cost / qualified | Call |
|---|---|---|---|---|---|---|
| Bottom-funnel search | $14K | 26 | 5 | $540 | Scale | |
| Competitor terms | $8K | 12 | 2 | $670 | Keep | |
| Decision-maker ABM | $12K | 15 | 2 | $800 | Test copy | |
| Retargeting | Meta | $8K | 8 | 0 | $1,000 | Kill |
Build and test
Campaigns built and tested for you.
Kraken drafts campaigns, writes ad variants and tests them on qualified pipeline, not clicks.
Sample data
Ad test · Google SearchRunning 14 days
Variant BWinner
Know which channels close deals | Acme Co
Attribution from click to signed revenue. See it on your data.
Qualified rate
7.4%Variant APaused
Marketing attribution software | Acme Co
Track every lead source in one dashboard.
Qualified rate
3.1%Closed-loop bidding
Bidding that learns from signed deals.
Qualified and signed deals sync back to Google, Meta and LinkedIn, so the algorithms chase revenue.
Sample data
CRMQualified · 48
CRMSigned · 11
Google AdsOffline conversions
SyncedMetaConversions API
SyncedLinkedInConversions API
SyncedLast sync 2 hours ago59 deal events sent this month
HealthyMonthly review
About 3 hours a month. No percentage of spend.
Your marketer runs paid like an agency would: review the calls, approve, done.
Sample data
Monthly review · 4 recommendations~3 hrs/mo
Scale Google Search: brand + competitor terms+20%
Shift Meta budget to retargetingShift
Kill LinkedIn: generic awareness setKill
Launch Variant B on BingTest
Approve 3 of 4Changes go live tonight
ApproveStop paying for clicks that never close.
See your paid channels ranked by signed revenue.
30 minutes · Live on your data
Book a call.
30 minutes, live on your own data. We'll show you where your pipeline really comes from and who AI recommends instead of you.
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We'll be in touch within one business day to find a time for your call.